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The recent IndiGo flight disruptions and mass delays across India sparked nationwide frustration and created a wave of public debate about the reliability of Indian airlines. Thousands of passengers faced cancellations, extended wait times, and unexpected losses — leading to a direct shift in consumer sentiment, not just toward IndiGo

Why New-Age Formats Matter in Market Research Consumers today don’t just fill out surveys — they speak, record, react, and post. This shift has made traditional research incomplete without capturing these digital behaviours. Voice, video, and social listening provide unfiltered, spontaneous sentiment that structured questionnaires often miss. Voice Insights: Understanding

The way consumers shop is about to undergo its biggest transformation since the rise of mobile commerce. By 2026, AI-powered chat commerce will move from an emerging trend to a fully mainstream global shopping channel—powered by rapid advancements in conversational AI, hyper-personalization, and omni-channel automation. Consumers no longer want to

Are you making million-dollar decisions based on fake data? If you’re using online surveys, there’s a 1 in 3 chance you are. Last month, I reviewed a client’s market research data that informed a $200,000 service expansion. The numbers looked compelling: 78% interest rate, strong willingness to pay, positive sentiment

When Carrie Clayton-Hine, EY’s Chief Marketing Officer, first saw the results, she couldn’t believe her eyes. Her team had just completed EY’s annual brand survey—a comprehensive study targeting CEOs of companies with over $1 billion in revenue. The kind of research that takes months to execute, costs six figures, and

Walk into any market research conference today, and you’ll hear it—the question that’s dividing our industry down the middle: “Are surveys dead?” Some experts are declaring that synthetic data will revolutionize everything we know about consumer research. Others are calling it overhyped nonsense that threatens the very foundation of authentic

Let’s cut to the chase: If your organization isn’t doubling down on AI investment in market research right now, you’re already playing catch-up. And the numbers don’t lie. A recent industry study revealed something remarkable—83% of organizations already using AI in market research are planning to significantly increase their investment

In today’s fast-paced digital age, where brands are vying for consumer attention across platforms, advertising research has become more critical than ever. Businesses need data-driven insights to evaluate, optimize, and refine their advertising strategies—and that’s where an expert advertising research company comes into play. Cogentix Research, a trusted name in

The tech giants Amazon and Apple have once again outperformed Wall Street’s expectations in their latest quarterly earnings reports. However, both companies have issued cautious outlooks for the coming months, citing growing uncertainty around tariffs and global trade policies. Here’s a breakdown of what’s driving the headlines-and what it means

In today’s fast-moving digital world, numbers and charts alone don’t tell the whole story. If you’ve ever watched a customer share their experience on video-or seen a brand’s story come alive through rich media-you know the difference is more than visual. Video and rich media are transforming market research, making

In recent years, the focus on health and wellness has skyrocketed, evolving from a niche market into a global movement. As we step into 2025, consumers are increasingly prioritizing their physical and mental well-being, shaping the landscape of health-related products and services. This blog explores the latest trends in health

“A goal without a plan is just a wish.” – Antoine de Saint-Exupéry In the fast-paced world of modern marketing, success doesn’t just happen overnight. It requires strategy, data, and continuous improvement. This is where pre and post-campaign research comes into play. With the right market research and analytics tools,

In today’s data-driven world, market research has become a crucial tool for businesses to understand consumer behaviour, measure customer satisfaction, and forecast market trends. The two primary methodologies for conducting market research are qualitative research in India and quantitative research. Both are essential for gathering insights, but they serve different

In today’s data-driven environment, businesses often prioritize quantitative data to drive decision-making. However, qualitative research plays an indispensable role in understanding the deeper motivations and emotions behind consumer behavior. As a market research company, recognizing the importance of qualitative insights can set your business apart from competitors. This blog explores how qualitative

In today’s competitive business landscape, understanding your target market is more critical than ever. Effective market research serves as the foundation for building a strong brand that resonates with consumers. In this blog post, we’ll explore how market research can enhance brand development and positioning, providing you with actionable insights to create

How Data Analytics and Research Shape Success A strong brand is not just built on great products or services, but on understanding the heartbeats of your consumers. Brand health and tracking are the compass that guide you through the ever-changing landscape of market demands. Introduction In today’s competitive market, maintaining

Qualitative Research in India is undergoing a massive transformation in India. As businesses become more data-driven, the demand for robust Market Research Services in India and analytics solutions is booming. With global technology integration, innovative data sampling techniques, and the rise of hybrid research methodologies combining qualitative and quantitative insights,

In the ever-evolving world of Fast-Moving Consumer Goods (FMCG), staying ahead of the competition is not just about offering quality products. It requires a deep understanding of consumer behavior, market trends, and strategic insights that drive business decisions. This is where market research plays a crucial role. By providing essential

In today’s highly competitive business landscape, advertising is more than just a creative endeavor — it’s a strategic necessity. For startups especially, where resources are limited and competition is fierce, every marketing decision needs to be backed by solid data. This is where advertising research steps in as a game-changer.

In 2025, sustainability and ESG (Environmental, Social, Governance) are no longer optional—they are central to consumer choices, brand loyalty, and business growth. Today’s consumers are more informed, values-driven, and willing to reward brands that authentically commit to sustainable practices. Here’s how these trends are reshaping the market and what businesses

In today’s data-driven market landscape, understanding consumer behavior is no longer optional—it’s essential. One of the most powerful tools marketers have at their disposal is the online consumer panel. These panels provide valuable, real-time insights directly from the target audience, helping businesses make smarter, faster, and more effective marketing decisions.

Imagine a world where every ad you see is tailored to your preferences, habits, and even moods. This isn’tthe future—it’s happening now. With 88% of marketers using AI daily, modern marketing has evolved fromintuition to data-driven precision. AI is revolutionizing consumer research, enabling businesses to analyzevast datasets for deeper insights,

With over 3.5 billion social media users sharing their thoughts daily, brands have a goldmineof insights at their fingertips. Social media listening has become essential for understandingconsumer sentiment, behavior, and emerging trends in real-time. The Rise of Social Media ListeningThe global social listening market is projected to grow from $9.61

India is a diverse and dynamic marketplace with ever-changing consumer behaviors, regional preferences, and cultural influences. To truly understand what drives purchasing decisions, businesses need deeper insights beyond numbers and statistics. This is where Qualitative Research in India plays a crucial role. At Cogentix Research, we specialize in qualitative research

Reaching hard-to-reach populations—such as marginalized groups, hidden communities, or niche demographics—requires innovative sampling strategies that go beyond traditional methods. These populations often lack visibility, are geographically dispersed, or may be hesitant to participate in research due to stigma or mistrust. Below are some advanced and creative techniques tailored for effective

Neuromarketing, sometimes referred to as consumer neuroscience, represents a revolutionary approach to understanding consumer behavior by examining brain activity and physiological responses to marketing stimuli. This interdisciplinary field combines principles from neuroscience, psychology, and marketing to provide deeper insights into consumer decision-making processes that traditional research methods cannot access. Core

Market research gamification has evolved significantly, transforming traditional data collection methods into engaging experiences that yield higher quality insights. By incorporating game mechanics into research activities, organizations are seeing substantial improvements in participation rates, data quality, and respondent satisfaction. Key Gamification Techniques Points and Rewards Systems Implementing points and rewards

In today’s fast-paced digital environment, effectively disseminating research findings requires more than traditional academic papers. Micro-content—concise, impactful pieces of information designed for quick consumption—has become essential for researchers looking to expand their reach and influence. Understanding Micro-Content for Research Micro-content refers to bite-sized information that delivers critical insights in a

AI-powered sentiment analysis has become a powerful tool for interpreting emotions and opinions from text and speech, but its implementation raises significant ethical concerns that must be addressed. As we navigate through 2025, these considerations have become increasingly important for responsible deployment of this technology. Privacy and Consent One of

Zero-click content has fundamentally altered how consumers interact with information online, creating significant implications for market research data collection methodologies. As we move through 2025, this trend continues to reshape how researchers must approach gathering consumer insights. Understanding Zero-Click Content Zero-click content refers to information designed to provide immediate value

In today’s competitive landscape, having a strong brand and an effective marketing strategy is essential for business success. At Cogentix Research, we specialize in helping businesses build a powerful brand presence and execute data-driven marketing strategies to drive growth and customer engagement. Whether you are a startup or an established

In today’s rapidly evolving business landscape, staying ahead of consumer behavior and market trends is no longer optional—it’s essential. This is where an advertising research company like Cogentix Research steps in, redefining how brands connect with their audiences. Why Advertising Research Matters Advertising research is the backbone of effective marketing

The world of market research is undergoing a seismic shift, and 2025 is set to be a landmark year. With Artificial Intelligence (AI) at the forefront, researchers are now equipped with tools that make insights faster, more accurate, and actionable. From synthetic data to predictive analytics, AI is reshaping the

In today’s data-driven world, understanding consumer behavior, market trends, and advertising effectiveness is essential for businesses aiming to stay competitive. At Cogentix Research, we specialize in providing cutting-edge survey panel and advertising research solutions, helping organizations in India make informed decisions with precision and confidence. Why Choose Cogentix Research? With

Market research is an essential component of business strategy that provides critical insights into consumer behaviors, market trends, and competitive landscapes. However, even the most well-intentioned market research initiatives can encounter pitfalls that skew results and lead to poor decision-making. This blog explores common market research missteps and offers strategies

In today’s rapidly evolving digital landscape, understanding the journey from initial consumer interest (clicks) to the ultimate goal of conversion is crucial for businesses aiming to optimize their online strategies. This blog delves into the nuanced steps of the digital consumer’s journey, highlighting effective strategies for capturing and converting online

As data becomes the cornerstone of market research, ensuring its security and integrity has never been more critical. Blockchain technology, with its decentralized and immutable ledger, offers a promising solution to many of the data security challenges that the market research industry faces today. This blog explores the implications of

In today’s digital age, social media platforms are not just communication tools but vital sources of consumer insight. Social media listening has emerged as a cornerstone technique in market research, revolutionizing how companies understand and engage with their audiences. This blog explores why social media listening is integral to contemporary

Economic shifts significantly influence consumer behavior, affecting how, why, and when people decide to spend their money. From recessions to booms, every fluctuation in the economy provides valuable insights into consumer priorities and market trends. This blog explores how different economic conditions impact consumer behavior and what businesses can learn

In today’s data-driven world, staying ahead of the curve in the insights industry is crucial for businesses of all sizes. As the need for actionable insights intensifies, industry professionals are constantly seeking out opportunities to learn about the latest trends, network with peers, and gain valuable knowledge to help their

The year 2024 marks a pivotal moment in the consumer market, driven by a significant shift towards sustainability. This movement isn’t just a fleeting trend; it’s a profound evolution of consumer consciousness that’s reshaping the way brands and market researchers approach the marketplace. As eco-consciousness moves from the fringes to

In the digital landscape of 2024, voice search isn’t just an emerging trend; it’s a fundamental shift in how users interact with technology and search for information. This seismic change is compelling market researchers to rethink and adapt their strategies to harness the power of voice-driven data. With the convenience

IntroductionIn today’s fast-paced and ever-evolving business landscape, staying ahead of the competitionrequires more than just a great product or service. To make informed decisions and develop winningstrategies, companies must invest time and resources into effective market research. Marketresearch serves as the cornerstone for understanding customer preferences, industry trends, andcompetitive landscapes.

The United States has long been a hub for health and wellness trends, and the herbal supplement market is no exception. In recent years, there has been a noticeable surge in the popularity of herbal supplements among American consumers. This growing interest is driven by a variety of factors, including

The events surrounding the 2020 George Floyd incident significantly impacted US brands and industries, exposing a longstanding tension within market research. On one side, marketers demand more input from Black and brown consumers. On the other, the call for multicultural researchers to provide nuanced insights grows louder. Yet, beneath these

The Fast-Moving Consumer Goods (FMCG) sector has always been characterized by its competitive nature and the need to adapt swiftly to changing consumer preferences. In today’s digital age, companies in this sector are turning to cutting-edge technologies to gain a competitive edge. One such technology making waves in the FMCG

In today’s dynamic business landscape, staying ahead of the competition requires more than just intuition. It demands an in-depth understanding of market trends, consumer preferences, and emerging opportunities. This is where market research plays a pivotal role. A strategic market research company serves as a compass, guiding businesses towards informed

The global education landscape has undergone a revolutionary transformation in recent years, largely driven by technological advancements. One of the most notable shifts has been the rapid growth of digital education. This mode of learning, which encompasses online courses, virtual classrooms, e-learning platforms, and educational apps, has witnessed an unprecedented

Market research plays a crucial role in guiding business decisions and strategies. It provides valuable information about consumers, competitors, and industry trends. However, raw data alone is not enough. To truly harness the power of market research, one must master the art of data analysis. In this blog, we will

In today’s competitive business landscape, organizations face the constant challenge of maximizing return on investment (ROI) while minimizing risks. One powerful tool that can help achieve this goal is effective market research. By harnessing the insights gained through thorough research, businesses can make informed decisions, allocate resources wisely, and ultimately

Fraud is a continuously evolving issue, and it affects various industries worldwide. In recent years, the marketresearch industry has been dealing with fraudulent activities, especially when it comes to collecting data throughsurveys. Therefore, it is crucial to develop the right tools and strategies to prevent fraud, which is a continuouseffort.Fraudsters

The importance of data quality in the market research industry is growing, and it is no surprise that it is consideredthe most crucial factor when choosing a market research partner or supplier (GRIT Report 2020). To addressconcerns regarding survey fraud and poor quality data, here are five key principles that

In the information age, data is the calorie that drives business decisions. Just as there are good calories and bad calories, not all data is equal. As more and more companies use data to drive their decision-making processes, getting quality data is crucial to their success. Data science has been

When you’re running a business, it’s important to know who your competition is and what they’re up to. After all, if you don’t know what your competitors are doing, how can you stay ahead of the game? Competitive analysis is the process of identifying and assessing your competitors in order